THE HISTORY OF BVLGARI
The Bulgari's descent from an ancient family of Greek silversmiths whose activity began in a small village of Epirus, where Sotirio, the founder of the family, made precious objects in silver. In 1879 Sotirio emigrated to Italy and after a few months spent in Naples he finally moved to Rome. At the very beginning he sold his objects in front of the French Academy on the Pincio. Then a Greek merchant offered to let him display his objects in a corner of the window of his shop, placed at the beginning of Via Sistina. Sotirio was very successful; thanks to the original style of the ornaments he was selling.
After a few months Sotirio was able to open his first store in the same street. In 1894 he moved to 28 Via Condotti. In 1905 he moved the store to Via dei Condotti 10. It was called "Old Curiosity Shop" from the title of a Charles Dickens novel. This name was chosen in order to attract British and American tourists. In these years Sotirio started to sell an inc... ]]>
Pyrrhus or Pyrrhos (Greek: Πύρρος, Pyrros; 319-272 BC) was a Greek general of the Hellenistic era. He was king of the Greek tribe of Molossians, of the royal Aeacid house (from ca. 297 BC), and later he became King of Epirus (306-302, 297-272 BC) and Macedon (288-284, 273-272 BC). He was one of the strongest opponents of early Rome. Some of his battles, though successful, cost him heavy losses, from which the term "Pyrrhic victory" was coined. He is the subject of one of Plutarch's Parallel Lives.
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